CHIC’s Digital Transformation: Building a Luxury

E-Commerce Powerhouse

Introduction

While many luxury brands hesitated online, CHIC’s 2020 e-commerce revamp boosted sales by 40%. This is their playbook.

Tech Investments

• Virtual Try-On: AI tool lets users “wear” shoes via smartphone camera.
• Chatbots with Human Handoff: Instant responses escalate to live stylists for complex queries.

Logistics Excellence

• Same-Day Delivery: For orders placed before 12 PM in Dubai.
• White-Glove Returns: Free pickup for alterations/exchanges.

Content Strategy

• Behind-the-Scenes Videos: Showcasing artisans at work builds emotional connection.
• Blog: “The CHIC Edit” Covers styling tips and Gulf fashion trends.

Results

Online now contributes 30% of revenue, with 50% lower cart abandonment than industry averages.

About Chic

Website: https://www.chic.ae/

Facebook: https://www.facebook.com/ChicShoesUAE

Instagram: https://www.instagram.com/chicshoesuae/

X:https://x.com/chicshoesuae

LinkedIn: https://www.linkedin.com/company/chic-shoes-co-llc/

Pinterest: https://www.pinterest.com/chiconlineuae/